Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
When I think about startups that incorporate social good, I think about businesses that are always doing the right thing—for their team, for their community, for their customers, and for the environment.
To a social entrepreneur, the status quo only means that someone, somewhere, abandoned the quest for true innovation. While other people unblinkingly follow the rules, social activists and trailblazers disregard conventional wisdom.
For most entrepreneurs, there’s more to starting a business than wanting to make your own hours. Founders of businesses who seek to solve a problem or positively affect their community, or social entrepreneurs, are driven by something greater than the bottom line.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.