In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen.
Social Entrepreneurs
Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
What B Corp Certification Can Do for Your Business
Some business leaders are completely indifferent about whether they’re making the world a better place. They only worry about the bottom line. But that’s not you.
3 Ways to Make a Social Impact with Your Startup
When I think about startups that incorporate social good, I think about businesses that are always doing the right thing—for their team, for their community, for their customers, and for the environment.
Think Like a Social Entrepreneur: Wrong, Backwards, and Fast
To a social entrepreneur, the status quo only means that someone, somewhere, abandoned the quest for true innovation. While other people unblinkingly follow the rules, social activists and trailblazers disregard conventional wisdom.
How Do You Know You’re Making an Impact?
For most entrepreneurs, there’s more to starting a business than wanting to make your own hours. Founders of businesses who seek to solve a problem or positively affect their community, or social entrepreneurs, are driven by something greater than the bottom line.
