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Home / Archives for Social Entrepreneurs

Social Entrepreneurs

How Cause Marketing Can Be Smart Marketing

Oct 16, 2014 By Drew McLellan

In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen.

Filed Under: Marketing Plans Tagged With: Drew McLellan, Marketing, Planning, Social Entrepreneurs

Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions

Sep 29, 2014 By Elaine Fogel

Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.

Filed Under: Best Practices Tagged With: Customer Loyalty, Elaine Fogel, Social Entrepreneurs

What B Corp Certification Can Do for Your Business

Apr 29, 2014 By Veer Gidwaney

Some business leaders are completely indifferent about whether they’re making the world a better place. They only worry about the bottom line. But that’s not you.

Filed Under: Making Your Business Official Tagged With: Business Entity, Incorporation, Purpose, Social Entrepreneurs, Veer Gidwaney

3 Ways to Make a Social Impact with Your Startup

Apr 28, 2014 By YEC

When I think about startups that incorporate social good, I think about businesses that are always doing the right thing—for their team, for their community, for their customers, and for the environment.

Filed Under: Creating a Plan Tagged With: Culture, Developing an Idea, Social Entrepreneurs, Startups, Values, YEC

Think Like a Social Entrepreneur: Wrong, Backwards, and Fast

Feb 3, 2014 By Courtney Klein

To a social entrepreneur, the status quo only means that someone, somewhere, abandoned the quest for true innovation. While other people unblinkingly follow the rules, social activists and trailblazers disregard conventional wisdom.

Filed Under: Best Practices Tagged With: Courtney Klein, Innovation, Reinvention, Social Entrepreneurs

How Do You Know You’re Making an Impact?

Jan 2, 2014 By Courtney Klein

For most entrepreneurs, there’s more to starting a business than wanting to make your own hours. Founders of businesses who seek to solve a problem or positively affect their community, or social entrepreneurs, are driven by something greater than the bottom line.

Filed Under: Strategic Planning Tagged With: Courtney Klein, Setting Goals, Social Entrepreneurs, Solving Problems, Tracking Data

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