Marketing Strategies for Small Business Month and Beyond

woman checking ipad in clothing store

Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business Saturday (the Saturday after Thanksgiving), that offer a platform to showcase your unique offerings and…

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5 Email Marketing Strategies to Succeed on Small Business Saturday

If you own a local business, you can take advantage of Small Business Saturday by launching a cost-effective email campaign to boost awareness of your brand and generate increased profits. The holidays are upon us, and they’re an essential time of year for retailers. American Express’s Small Business Saturday is your chance to take advantage…

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Small Businesses Run the US Economy

Small Business Saturday took place on this past Saturday, November 25, and similar to previous years, it was a banner day for the 29.6 million small businesses operating in the U.S. Originated in 2010 by American Express, Small Business Saturday is an effort to support local economies by shining a spotlight on the small businesses that comprise…

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4 Perks to Being a First-Time Small Business Saturday Participant

It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when it comes to supporting small businesses. Want proof? In 2015, more than 95 million shoppers participated in Small Business Saturday…

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