Top 4 Metrics to Track in Your Service Business

Are you measuring the right things in your service business? Providing a service is very different from running an e-commerce or retail business. There’s no inventory to track, but there is still a lot to count. In growing my service business to a seven-figure success with franchisees, I learned that metrics mattered. Keeping count of…

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Should You Start a Product Business or a Service Business?

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You’ve finally decided that you want to start a business. You’re excited, but you’re also nervous about how this all works. Are you going to need employees? Do I need an office? What kind of products or services should I offer? To help answer these questions, let’s take a look at what type of business…

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10 Best SEO Strategies for Service-Based Businesses

Enterprises that focus on providing services run differently than typical sales-oriented businesses. The primary objective of product-based companies is to increase the selling quotient of their deliveries. Service-based firms, in contrast, operate using a multi-dimensional strategy.  They provide a service to clients by doing work on their behalf. Here, the term “service” refers to the…

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Services Are Back: Are You Ready?

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One of the lasting impacts of the Covid-19 pandemic has been the way it changed consumers’ habits. Almost overnight, everyone stopped buying all kinds of things they had previously spent significant amounts of money on. Restaurants. Concerts. Spas. Movies. Hotels. Travel. Sporting events. It was an incredibly dramatic shift, at an unprecedented speed. In-person services…

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Avoid Loss in Your Appointment-Based Business

Image Source There are a lot of different service businesses in the world that have to make appointments with their customers to be able to serve them. Salons, accountants, and business advisors are just a few examples of this, and each of these businesses can easily lose money when their clients don’t take the right…

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How Can Route Optimization Benefit Your Service Business?

You’re driving down the highway, truck full and a long list of addresses needing to be hit before the sun goes down. After a long day, you decide to pull down an unfamiliar street to quench your thirst. Hours later, you’re stuck in the middle of nowhere, unable to contact your boss and almost out…

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Here’s What Your Service Business Needs to Succeed

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The 21st century is the century of start-ups. Everyone is building their own business. If you are one of them and think that you are good at a particular skill and use that to solve people’s real-life problems, you can build your own business. There are a lot of service-based businesses that have made considerable…

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How to Determine Taxability of Services

If you followed our recent series about multi-state tax facts for various types of technology companies, you likely noticed a common theme: it’s important to determine which states a business has created in so that they know which sales and use tax laws to follow. Although it can be tricky, the good news is there…

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Small Biz Interviews: The Madonna Inn

The Madonna Inn is the stuff of California legend. Founded in 1958 by Alex and Phyllis Madonna, the hotel, located just outside of San Luis Obispo near the iconic Highway 1, has long been a bastion of a kind of boundless whimsy that transcends the parameters of traditional taste. From the start, Alex was in…

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Pricing Strategy Guide: Service Businesses

Developing a pricing strategy may not be a science, but sometimes it can feel about as difficult as performing brain surgery or engineering rocket ships! Service businesses are at particularly high risk of pricing confusion. It’s much trickier to put a dollar value on things like time and expertise than to determine the cost of producing…

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