Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links […]
SEO
5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and will drastically increase your ROI. However, many small companies are unaware of how the following five common SEO mistakes can […]
Local SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase […]
Should You Align Your Content Marketing and SEO Efforts?
Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. The question, then, is how can you align your efforts to optimize and market content?
“Free” Websites: The Dirty Secrets You Need to Know
I have mixed feelings about the “free” websites you can get from a number of online places. On the one hand, I certainly see the appeal for a small business on a budget. Then again, I do know what goes into building a quality website. I know what it takes to get one ranked well.
Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
10 Alarming Signs That Your Business is in Trouble
My grandfather delivered milk by horse and cart. Clopping hooves, the clink of bottles and the promise of daily delivered fresh milk is now but a faint memory. It was his life and business. Large supermarket chains have claimed his job.
