What Do Longer Google Snippets Mean for Your Business?

To keep you on your toes, Google recently increased its snippet lengths. Okay, we’re sure that wasn’t the reason behind the lengthened descriptions, but sometimes it can feel like it. It seems like every month new guidelines come out for better search engine optimization and we have to scramble to keep up. This time, we’re…

Read More

The Importance of Audience Targeting in SEM Strategy

Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user behavior. Traditionally,…

Read More

How a Good NAP Will Boost Your Search Engine Success

Watch a crime drama on television and you’ll see that the culprits never want to leave their fingerprints behind. For a small business owner, it’s exactly the opposite! You want to leave your “digital fingerprint” so Google and other search engines can find it on as many websites as possible – especially the higher quality…

Read More

Lowering Your Brand Bids Can Help Increase Conversion Volume

When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they…

Read More

4 Effective Steps to Improve Your Organic Listings

Let’s say you’re an experienced online marketer. You’re familiar with Google’s best practices and subscribe to all the important SEO blogs and newsletters. You have extensive knowledge of every update Google brings, from Pandas and Penguins to Possums and Pigeons, and even the few unnamed ones. You’re constantly searching for ways to give your clients…

Read More