Posts Tagged ‘Search’
How to Post Your Local Business Video to Google Maps
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local small business community, Local Guides can be extremely powerful. I discussed the basics in this post, but almost as soon as…
Read MoreWhat Do Longer Google Snippets Mean for Your Business?
To keep you on your toes, Google recently increased its snippet lengths. Okay, we’re sure that wasn’t the reason behind the lengthened descriptions, but sometimes it can feel like it. It seems like every month new guidelines come out for better search engine optimization and we have to scramble to keep up. This time, we’re…
Read MoreThe Importance of Audience Targeting in SEM Strategy
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user behavior. Traditionally,…
Read MoreGoogle is Favoring Its Own Content Over Your Website’s
In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending…
Read MoreHow a Good NAP Will Boost Your Search Engine Success
Watch a crime drama on television and you’ll see that the culprits never want to leave their fingerprints behind. For a small business owner, it’s exactly the opposite! You want to leave your “digital fingerprint” so Google and other search engines can find it on as many websites as possible – especially the higher quality…
Read MoreLowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they…
Read MoreHow to Push Negative Reviews Down Search Engine Results Pages
Did you know that 75% of Internet users don’t bother scrolling past the first page of search results and consequently, the first five search results get over 75% of the clicks? So what exactly do you do when, say, you get a horrible review online and it’s the first thing that pops up when prospects…
Read More4 Effective Steps to Improve Your Organic Listings
Let’s say you’re an experienced online marketer. You’re familiar with Google’s best practices and subscribe to all the important SEO blogs and newsletters. You have extensive knowledge of every update Google brings, from Pandas and Penguins to Possums and Pigeons, and even the few unnamed ones. You’re constantly searching for ways to give your clients…
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