Posts Tagged ‘Search’
Google Ads’ Average Position Metric is Going Away
In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and…
Read MoreSEO Spam and Local Search Ranking
Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the search engines, the activity invites penalties. These could range from plummeting rankings to a sitewide ban. You can face a…
Read More7 SEO Tools for Local Businesses
If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search…
Read MoreWhat You Need to Know About Google’s New Search Ad Position Metrics
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone are the days of relying only on Average Position to get a sense of where your ad is showing up on the…
Read MoreLocal Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways:…
Read MoreKeyword Research: 5 Common Mistakes Local Businesses Should Avoid
Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave…
Read MoreDon’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds of macro industries. If niche industries use PPC campaigns intelligently, they can be quite effective too, in establishing a good…
Read MoreDigital Marketing and Local SEO Trends in 2019
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away.…
Read MoreHow to Choose Between SEO and PPC for Your Business
Every business today needs to run an online marketing campaign. Even if you do not have an online store, online marketing can help increase visibility, draw interest, and easily be worth the time and money you invest in a campaign. But stepping into this developing field can be intimidating, especially with unscrupulous consultants and businesses…
Read MoreGoogle’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from multiple niches. From the numerous studies that followed there was a clear indication that health and YMYL (your money, your life)…
Read More