SEO Factors Most Important to Voice Search

A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have a huge impact on the way people find products and services on the internet in the not distant future. A…

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Why Trust is So Important for Google Ranking

Were you hit by the  June 2019 Google core ranking update? I hope not.  Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This is catastrophic for some businesses and there have been lots of complaints suggesting that Google should give a warning when…

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Short and Long Term Tips to Improve Your CPA

Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you by…

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How Do You Increase Your Site’s Rankings in Search Engines?

As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to find new websites and important content is search engines—especially Google. And they tend to use search engines as simply as…

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How a Rapper Cost the Finance Industry Millions

Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO + PPC opportunities within the Search space. Teresa Lopez & Jordan Strauss walked us through how irrelevant references are sneaking into the SERPS and unexpectedly stealing our spend. We learned: How to catch pop culture and news…

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Google Discover: 3 Implications for Organic Search

Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how…

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