Posts Tagged ‘Search’
How Your Local Business Lands in Google’s Map Box
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you can’t compete with the big brands and their huge marketing budgets, you can use local SEO to level the playing…
Read MoreHow to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t. Generally users that are searching on your site show strong intent as they’re actively…
Read MoreHow to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for conversions or conversion value. While these strategies consider seasonality, Google has now given advertisers the ability to let…
Read MoreSEO 101: The Top 5 Things You Need to Know
Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With more consumers than ever turning to the internet to solve their problems: It is mission critical to understand what SEO is and how it works to ensure you (& your clients!) are successful in navigating the web’s…
Read MoreHow to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How to Pull Search Query Reports Pulling search query reports is fairly easy. In Google, go to the Keywords tab and…
Read MoreWhat to Do When Your Campaign is Limited by Budget
Your campaign is limited by budget—what does this mean? We’ve all seen the alert before: Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away. When a campaign is limited by budget, here’s what’s happening: You’re missing out on traffic: Google is only…
Read MoreDon’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations almost always start with Google. And why not? Google dominates the search browser industry with 65% of all searches performed…
Read MoreGoogle Ads Budget: How Much Should You Spend?
How to Manage Google Ads Budget for Small Businesses Starting a business can be a bit tricky. At this particular stage, you are not quite sure of where to begin and what ways to generate traffic. A simple way to find customers for your startup is by using Google Ads or hiring a Google Ads…
Read MoreHow to Identify & Optimize Paid Search Fluctuations
Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s…
Read MoreSEO Factors Most Important to Voice Search
A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have a huge impact on the way people find products and services on the internet in the not distant future. A…
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