Posts Tagged ‘Search’
What Is Federated Search and How Does It Work?
In an age where data is scattered across myriad platforms and repositories, technology that can traverse these digital landscapes is invaluable. Federated search is such a technology, providing a unified search interface to query multiple resources simultaneously. It’s a powerful tool for businesses and researchers alike, simplifying information retrieval in an increasingly complex digital world.…
Read MoreHow AI Is Transforming Search Results with Overviews
Generative AI, the technology behind AI Overviews, is reshaping the search experience by understanding and responding to natural language queries, synthesising information from multiple sources, and presenting it in an easily digestible format. In this article, I will delve into how generative AI is transforming search, exploring its impact on user experience, SEO strategies, and…
Read MoreHow to Optimize Voice Search Marketing in 2024
Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own smart speakers. They’re embracing voice-activated searches to entertain their kids and listen to music. Voice…
Read MoreOptimize Voice Search Marketing: A Communication Channel on the Move
Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own smart speakers. They’re embracing voice-activated searches to entertain their kids and listen to music. That…
Read MoreHow to Optimize For Voice Search With SEO Strategies
How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of…
Read MoreWhat’s the Best Way to Utilize Search Data?
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics to strategic objectives. Data Without an Objective is Just an Extra Expense We’ve all…
Read MoreDoes Your Website Still Matter in the Age of Voice Search?
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that have not yet been optimized to embrace the of importance of voice search in 2020 and beyond. Why Must a Website Rank for Voice Search? That’s where we’re headed, that’s why.…
Read MoreWhy Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed…
Read More5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check…
Read MoreLead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it…
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