How to Optimize Voice Search Marketing in 2024

a person using voice to speech software on their phone

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own smart speakers. They’re embracing voice-activated searches to entertain their kids and listen to music. Voice…

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Optimize Voice Search Marketing: A Communication Channel on the Move

Horizontal shot of thoughtful curly haired woman uses cellphone for communication over speaker records voice message dressed casually poses against modern city building. Modern technologies.

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own smart speakers. They’re embracing voice-activated searches to entertain their kids and listen to music. That…

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How to Optimize For Voice Search With SEO Strategies

How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of…

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What’s the Best Way to Utilize Search Data?

Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics to strategic objectives. Data Without an Objective is Just an Extra Expense We’ve all…

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5 Things to Check After Launching a PPC Campaign

One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check…

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Lead Gen with New Google Ads Extension

In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it…

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How to Optimize Your Content for Google Answer Boxes

Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this…

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20 SEO Tips Your Business Can Use Today

Is your business struggling to get noticed in the search results on Google and Bing? It might be because you have never used SEO techniques or perhaps you have and never got any progress with it. Perhaps you never gave it time or you may have decided to fast track and buy links which has…

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