How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of […]
Search
What’s the Best Way to Utilize Search Data?
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics to strategic objectives. Data Without an Objective is Just an Extra Expense We’ve all […]
Does Your Website Still Matter in the Age of Voice Search?
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that have not yet been optimized to embrace the of importance of voice search in 2020 and beyond. Why Must a Website Rank for Voice Search? That’s where we’re headed, that’s why. […]
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
Lead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it […]
How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this […]
20 SEO Tips Your Business Can Use Today
Is your business struggling to get noticed in the search results on Google and Bing? It might be because you have never used SEO techniques or perhaps you have and never got any progress with it. Perhaps you never gave it time or you may have decided to fast track and buy links which has […]
How Your Local Business Lands in Google’s Map Box
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you can’t compete with the big brands and their huge marketing budgets, you can use local SEO to level the playing […]
How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t. Generally users that are searching on your site show strong intent as they’re actively […]
