Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind or well known, but they can certainly solve some of your common problems. 1. Nameshouts If you’ve ever come across a prospect’s or customer’s name that you don’t know how to pronounce, […]
Saving Money
10 Best Cost Cutting Ideas for Small Businesses
There’s no point in sugaring coating this: running your own business is hard. Very hard. According to FastCompany, after the first 5 years, only about half of all small businesses in the US make it to the 6th. Small businesses are constantly squeezed by increased expenses, making controlling costs more important than ever. Below are […]
How to Brand Your Small Business on a Budget
Effective brand messaging is one of the surefire ways to ensure a business’ success. Every business has a general image that represents its values, expertise, and service. However, not every business has a well-developed image, complete with a voice, a memorable logo, and an overall persona. When you’re just starting out, however, it can be […]
The Evolving Overseas Money Transfer Industry Helping Small Businesses
Small businesses that needed to make or receive international payments had to deal with high costs, extensive paperwork, and long processing times until not so long ago. This was when access to the institutional foreign exchange market limited to banks, governments, and large businesses. Now, technological advances have ensured that small and mid-sized businesses can […]
Why Every Business Owner Should Have a Rainy Day Fund
Even if trading is very successful for your business, you can never be too sure of what dangers lie ahead. If your sales begin to dry up, running costs skyrocket or an unexpected expense messes up your balance sheets, it pays to have a little insurance. To weather a coming financial storm, consider setting up […]
4 Proven Ways to Reduce Your Business Energy Costs
As an entrepreneur and business owner, you know it’s not simple: you always need to keep the organization and productivity flowing in the workplace, create a teamwork-driven environment, collaborate with your employees, and so much more. But as you’re checking things off the list to constantly take care of, do your energy costs come up […]
4 Easy Ways Your Small Business Can Reduce Monthly Expenses
For some small businesses, revenues can fluctuate from month to month. A month of feasting can suddenly give way to a month of famine. And though it’s admittedly not easy to control revenue flow, you have some power over monthly expenses. When you’re a small business owner, you probably can’t put the firm on autopilot […]
6 Important Ways to Save Big Bucks When Building a Website
Building a website is like building a house—you have to have a budget. When that budget is tight you have to decide how to make your money give you the best results. There are plenty of systems that let you design and build your own website. If you’re thinking about building a business website, the […]
Are You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing. Oh no, you say! Sorry to break bad news, but TrackMaven’s Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017 demonstrates that the biggest challenge for […]
How Entrepreneurs Can Save Money Without Penny Pinching
Small businesses may be making great contributions to the U.S. economy, but their financial health is in critical condition. According to a 2016 JPMorgan Chase Institute study, most small businesses only have 27 days’ worth of money on hand to cover expenses if inflows stopped. Essentially, this means that many small businesses are operating on a […]
