It’s no surprise that an employee’s attitude can make a huge difference on his or her work. As a manager and leader, you should strive for a positive work environment while helping your employees develop into essential components of the overall team.
As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.
The first thing customers see when they visit your website is the home page, so it stands to reason that you really want to hit your mark with it. Many will take that to mean the homepage should be loaded up with as much pizazz as possible just to wow your first time visitors.
You’ve probably heard of cause marketing before. We see examples every year, from Dove’s Campaign for Real Beauty, which promotes positive body image, to Lee’s National Denim Day, which raises awareness of breast cancer via an initiative to donate $5 for the right to wear jeans to work on October’s first Friday.
If you’re focusing too much on one area, you may not be reaching your entire target audience or delivering the right message at the right time and place. Using multiple channels is the best strategy for boosting traffic and increasing sales.
When it comes to content strategy, SEO has traditionally been the primary focus for digital marketing professionals. This strategy is no longer enough, as content marketing has become the key to search engine performance and building a successful digital presence.
If you ever wondered why some businesses seem to perpetually be able to keep online visitors interested, but you can’t figure out their secrets, chances are it has a lot to do with certain types of content.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.