How to Hire the Best Marketer for Your Business

A quality marketing team is often overlooked among new companies. Whether one calls it confidence or arrogance, many companies believe that their products or services are good enough to speak for themselves. That belief devalues the power of a good marketing team in the eyes of a company, which can be a terrible mistake with detrimental costs.
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The Battle Between Search and Social

For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
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The Evolution of Marketers

We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
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The Truth About Branding

While you probably already know it’s important to establish a brand, you may be making a common mistake by assuming branding and marketing are largely synonymous. In fact, marketing is a tool that helps establish your brand, and branding goes much deeper.
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An Inside Look at Working at Apple

Jordan Price, a mobile designer at Apple, recently quit his job—a job many would dream of having. Well, perhaps not. In a blog post about why he quit, Price makes Apple seem like a pretty horrible work environment.
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Create Copy That Sells

Having a great product is only half the battle when it comes to making a sale. You also need a convincing argument to your potential customer that yours is the best product available. You must sell the customer on your goods, and to do that you have to have great sales copy.
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