Selling With Free Trials and Product Demos

By Bill Wortman | Apr 15, 2013
One of the most popular ways to turn a prospect into a customer is offering a product demo or a limited-time free trial. What makes them such great ways to market your product or service to potential clients is that it lets them really interact with what you’re selling and experience first-hand what they would be getting. But which options are right for you?
Read More

Take Customers by the Hand with a Call to Action

By Edwin Bevens | Apr 12, 2013
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a clear instruction of what steps to take, leaving no ambiguity about where to go.
Read More

Bring In Customers With Content Marketing

By Edwin Bevens | Apr 3, 2013

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

How to Build a Powerful Sales Team

By Chris Barnes | Apr 3, 2013

Your salespeople need to be the very best you can find, and great salespeople can be hard to find. On any given sales team, a small percentage of the force does a majority of the business, and your goal is to increase the percentage of your team that is making big contributions to your sales totals. Here are a few tips you can follow to build a powerful sales team.

Focus on Key Performance Indicators

By Rick Gossett | Apr 2, 2013
Successful people look for the signs. Small business owners are no exception.The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for?
Read More

Unique Selling Propositions

By Will Adams | Mar 21, 2013
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
Read More

Creating Top of Mind Awareness

By Will Adams | Mar 14, 2013

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

Read More

Educate Your Customers

By Will Adams | Dec 21, 2012
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Read More

Surviving the Imminent Millennial Takeover

By Deborah Sweeney | Dec 20, 2012
We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
Read More