The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Whether you consider yourself as being in sales, we all are; we sell our ideas, concepts, beliefs, and products. A sale is based on finding out what somebody wants or needs, and showing them how to get it. Selling requires helping.
People can cite hundreds of reasons to not buy something. But ultimately, those reasons all boil down to 4 objections that you might run into at any step in the sales process. If you know your product or service, you can prepare for these objections and have an answer for your prospects.
To get someone to buy, they must be comfortable with their decision. If someone answers your presentation with an objection, do you know how to turn that objection into a reason to buy? Many times, that can be the exact reason somebody needs in order to make a positive decision.
People are really just interested in two things. They might describe them a hundred different ways, but here is what they are interested in: How much does it cost, and what will it do for me? If you can answer those questions, you are on your way to a successful business.
The old saying goes, “People don’t care how much you know until they know how much you care.” The best thing you can do for you and your business is to truly care about your customers, to find out how you can help them and what you can do for them.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.