Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small Business Digital Marketing Survey, offers valuable insight on several fronts including recommendations for improvement. I’ve taken the liberty of adding […]
Retention
Is There a Human in There Somewhere?
My dad passed away almost a year ago and, as executor, I had to make a lot of official phone calls to everyone from the social security administration to Hyundai where his car lease was financed. Sometimes I got a human and other times I did not. In almost all cases, I started with someone […]
How Can Your Startup Retain Staff as You Grow? Do These 8 Things
A company is only as good as its employees, but startups have additional pressure to attract the right talent and retain it. When the budget doesn’t allow for turnover, it’s especially important to find the right people and ensure they grow with the business instead of seeking greener pastures. So what can startups do to […]
How Custom Career Paths Can Increase Your Retention, Revenue, & Efficiency
Three months ago I began a custom career path at Seer Interactive so I could follow my dreams of working remotely while traveling the world. It took three months of research and 100 hours to build a new role within Seer that can be accomplished in 20 hours a week from anywhere on the globe […]
What About Sales Person Retention?
Retention is a hot topic—customer retention that is. We’ve all seen data around customer acquisition costs. Basically, the cost of acquiring new customers is several time higher than the cost of retaining and growing existing customers. The whole subscription model, on which all SaaS and XaaS companies are built has customer retention as a fundamental […]
Tax Advantages: Reimbursing Employees for Education
Reimbursing employees for education expenses can both strengthen the capabilities of your staff and help you retain them. In addition, you and your employees may be able to save valuable tax dollars. But you have to follow IRS rules. Here are a couple of options for maximizing tax savings. An Employee Fringe Benefit Qualifying reimbursements […]
3 Ways to Keep Your Best Talent for the Long Haul
When trying to get a startup off the ground, so much time and effort goes into developing the product and reaching the customer that founders often forget about the most important part of the company – the team. It’s no secret that a strong and dedicated team is the key to growing a successful business, […]
5 Secrets of Employee Retention for Small Business
Great employees are the lifeblood of any small business. However, as the job market accelerates, even happy workers may be tempted to explore whether the grass is greener at another company. Losing employees is a concern for most small businesses, not least because of the cost: a study from the Center for American Progress estimated […]
