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Home / Archives for Relevant Benefits

Relevant Benefits

Understand Your Business: Value Proposition 101

Nov 11, 2014 By Synecore

Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.

Filed Under: Marketing Your New Business Tagged With: Market Segmentation, Relevant Benefits, SyneCore, Value Proposition

Beating Lower Priced Competitors

Oct 28, 2014 By Dave Brock

Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.

Filed Under: Pricing Strategy Tagged With: Dave Brock, Differentiation, Pricing, Relevant Benefits, Sales Strategies, Value

How Being Really Bad Is Really Great for Business

Jul 2, 2014 By Mike Maddock

Just think of any leading brand and you’ll quickly identify what they are really, really bad at doing. Why? Because it is usually the exact opposite of their biggest strength.

Filed Under: Strategic Planning Tagged With: Competitors, Core Competencies, Mike Maddock, Planning, Relevant Benefits, Strategy

When Buyers Behave Irrationally

Jun 9, 2014 By Dale Furtwengler

Being known for consistently high quality increases the desire buyers have for your offerings as well as the premium they’re willing to pay.

Filed Under: Pricing Strategy Tagged With: Branding, Dale Furtwengler, Pricing, Pricing Strategy, Relevant Benefits

Customer Experience Lesson from a Superstar Athlete

May 14, 2014 By Shep Hyken

Recognized as one of the greatest basketball players to ever play the game, Earvin “Magic” Johnson is also successful in business, perhaps even more so. He is known for guiding typical suburban businesses into urban America.

Filed Under: Customer Service Tagged With: Customer Experience, Relevant Benefits, Shep Hyken, Understanding Customers, Value

Unique, Differentiated, But Are You Relevant?

Apr 29, 2014 By Dave Brock

It’s critical that we differentiate our offerings and solutions from the alternatives the customer is considering. Marketing, product management, and sales all spend endless hours trying to figure out that differentiation, to create that edge. But too often we get it wrong.

Filed Under: Sales Activities Tagged With: Dave Brock, Developing an Idea, Differentiation, Product Development, Relevant Benefits

The Wrong Hero

Apr 17, 2014 By Dale Furtwengler

If you want your marketing messages to translate into sales at premium prices, tell stories in which customers and prospects can experience the joy of your offerings—even if they haven’t tried them yet.

Filed Under: Pricing Strategy Tagged With: Dale Furtwengler, Differentiation, Pricing, Relevant Benefits, Solving Problems

In the Eyes of the Beholder

Apr 4, 2014 By Bob Burg

While price is a dollar amount, value is the relative worth or desirability of a thing (product, service, idea, opportunity, etc.) to the end user or beholder.

Filed Under: Pricing Strategy Tagged With: Bob Burg, Pricing, Relevant Benefits, Value

The Golden Rule in Selling

Dec 13, 2013 By Lisa Patrick

There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.

Filed Under: Sales Activities Tagged With: Lisa Patrick, Referrals, Relevant Benefits, Sales Strategies, Value

Capitalize on the Uniqueness of Your Business

Dec 10, 2013 By Jerry Osteryoung

I really believe that every business is unique, and if you take a minute to think about it, it is not hard to find something that sets you apart. It is important to realize, however, that simply knowing what makes you different is not enough.

Filed Under: Marketing Innovations Tagged With: Differentiation, Jerry Osteryoung, Marketing, Relevant Benefits

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