You need to know what you’re doing right, but you should also know what you’re doing wrong; that’s the only way you can ever improve. A valuable resource is your ex-customers. Find out why they left and what you can do to resolve their concerns and problems they see.
Relationships are built on trust. And trust, in turn, is built on competency. You can build trust—and then relationships—with customers by highlighting your knowledge and skill in your industry. Showcasing your expertise demonstrates how much you have to offer to customers.