Managing a small business is an incredibly challenging exercise at the best of times, which at least partially explains why the failure rate for startups is as high as 90% during the first year of trading. To minimise this risk, entrepreneurs must try to make a series of informed decisions across a wide range of […]
Promotional Products
4 Ways Promotional Products Will Grow Your Business
As a small business owner, you likely have a limited budget, particularly after what has been a strange and generally tough year for entrepreneurs due to a global pandemic, economic and political uncertainty, and other issues. However, it’s still vital to invest in your marketing efforts to grow your brand and achieve your goals. Promotional […]
4 Ways to Make Your Marketing Products Stand Out
As a business owner, you know marketing is a necessity. While marketing may be even more important than your product, unique marketing is what matters. It’s not enough to plan a generic AdWords campaign or push out content here and there on social. To stand out above the rest, you must get creative with your […]
4 Promo Products That Help When Times Are Tough & Budgets Are Tight
Many businesses are suffering from economic hardship as a result of the financial meltdown globally. Companies are more interested in cutting costs to survive. However, they still need to advertise and spread the word about their products and services, even if there is no budget for large scale marketing. That’s where promotional products come in. […]
The Best Promotional Products of the Year: An Infographic
While many small business owners know that promotional products are a way to advertise their products or services, there’s often a question about which ones are right for them. Bags? Pens? Stationery? It’s completely understandable—there are so many options on the market that it can get overwhelming. The Power of Promotional Products But before diving […]
New Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that focused on the connection with promotional products in three areas: mindset, motive, and meaning. Mindset 80% like receiving promotional products […]
