Words Have Value, Too!

A lot of time and energy is spent quantitatively analyzing the results of surveys. The survey may be based on metrics such as customer satisfaction, NPS, customer effort, or customer experience. This quantitative analysis may take on many dimensions of statistical methodology. However, the comments that are made associated with the individual scores are seldom included in…

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Customers Should Care About Your Profitability

Too often, we succumb to price pressure—even worse, we lead with price, making pricing the center of focus of our sales efforts, then being forced to discount to “win” the business. What if we started shifting our conversations from discussions of discounting to educating them about the importance, to them, of maintaining our pricing and…

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Pricing Strategy Guide: Service Businesses

Developing a pricing strategy may not be a science, but sometimes it can feel about as difficult as performing brain surgery or engineering rocket ships! Service businesses are at particularly high risk of pricing confusion. It’s much trickier to put a dollar value on things like time and expertise than to determine the cost of producing…

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How Not to Spend a Loan

So you realize you now have the option to obtain financing. Your credit is good, you are on steady ground, you have collateral, and you may even have been approved for a loan. How are you going to spend it? If you are already considering applying for a loan, you likely already have plans for…

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3 Ways to Reduce Cost of Goods Sold

The cost of the materials used to make the product or service you sell directly impacts your profit. This is easy to see, because the less you have to spend to get the product, the more money you get to keep when you sell it. It would seem to many then, that the cheaper the…

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Evaluate All Your Products and Services Each Year

“Cut your losses and let your profits run.” ~Proverb Many businesses fall into the trap of assuming that products or services generating great sales revenue are also profitable. Truthfully, you cannot tell which products and services should be continued or eliminated unless you look at the profitability of each one. For this reason, I strongly…

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How to Forecast Sales and Profits Without Just Guessing

Yes, it’s—my title here—a real question, and I get it a lot: how to forecast sales and profits without just guessing. It’s a good question too, because it leads to a better understanding of how and why we use forecasting to help manage a business, and to predict starting costs and the numbers for the…

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3 Things You Need to Remember About Profits

Are you a small business owner? Are you looking to start your own business? The politicians can misunderstand profits, and so can the general public, but you’d better not. Profits are good, not bad; but your business runs on cash, not just profits. 1. Profits are an accounting concept, not actual money. Yes, they lead…

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