The Real Life of a Hardware Startup Founder

When does it make sense to launch a hardware startup? For Jason Morlon, it’s when the demands of career overtake the joys of life—and a certain camera mount proves more of a hassle than an asset on the road. The road underneath a motorcycle, that is. Morlon remembers getting frustrated while riding with friends near…

Read More

5 Reasons Your eCommerce Startup Might be Struggling

When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients…

Read More

A Better Business Model: Audience First, Product Second

It’s not really news to say that most businesses fail. If you are like most entrepreneurs, the first startup is surely a failure. According to OnStartups.com, first-time entrepreneurs have just an 18% success rate. Not even a two in 10 chance? Want better news? Henry Blodget, co-founder of Business Insider, places the success rate of…

Read More

4 Tips to Get Ready for a Hardware Hackathon

The word “hackathon” often evokes stereotypical images of geeks wired on Red Bull pulling an all-nighter in front of computers with a stack of pizza boxes behind them. For Adam Benzion, co-founder of Hackster, that isn’t the ideal hackathon. If anything, it alienates participation, although many people still believe it to be the reality. Hackster,…

Read More

Leading with Empathy: Human-Centered Design and Engineering

Product design is a fundamentally compassionate act. After all, the best products come from designers who listen intently to the populations they serve and have empathy for the people who might use their product or service. Unfortunately, the world is not full of those products. Perhaps designers and engineers fall victim to not yet realizing…

Read More

6 Ways a Prototype Will Enhance Your Startup Idea

These days, everyone wants to be an entrepreneur, pitching their latest and greatest new idea, and looking for someone to give them money. Angel investors, like me, have long figured out that asking to see the prototype is a quick way to separate the ‘wannabes’ from serious players. Talk is cheap, but entrepreneurs who show…

Read More

How to Become a Product Designer

Casey Kerrigan, MD, isn’t a product designer. And yet, that’s exactly what she is. What sounds like a contradiction isn’t at all. Rather, it’s the axiom of a new era in product design—an era in which anyone can leverage technology to turn expertise into ideas and ideas into inventions. Anyone can learn how to become…

Read More

Analyze Your Product Line

Product analysis is key to maximizing your party plan sales and part of the Cash Flow Show training program. Between talking about party bookings, getting the scoop out about your business opp, and of course showing the products (not to mention fundraisers, bridal events, etc.) it is easy to make your show entirely TOOOO long! Analyze Your…

Read More