Principle Based Selling

Are you training and coaching your people “principle based selling?” No I’m not announcing a new sales methodology or trying to infringe on a few companies calling their methods “Principle Based Selling.” We often use the word principle to describe values we hold, for example integrity, honesty, respect for others. Those are important, but not…

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Establishing Your Core Values

At the heart of every successful organization are its core values. A company’s core values are those principles or guiding lights that each staff member shares—those commitments they consider most important in their lives.
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How Adam Silver Aced His First Leadership Test

Adam Silver worked for the NBA for 22 years before becoming commissioner of the league this February. But he was only the man in charge for less than 3 months before he was faced with one of the biggest crises I’ve seen in professional sports. And he aced the test.
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Everything Begins with Principles

Instead of talking about principles, we spend a lot of time talking about rules: “Do this, do it this way, don’t do that.” When our rules don’t cover everything, we’re lost. We don’t know what to do. Generally, the reaction is to create more rules.
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Anonymity Dilutes Accountability

A major way to increase accountability is to reduce anonymity. Anonymity dilutes accountability. Surround yourself with people who have high expectations for you. Be responsible to yourself first. Lose the pride. Open yourself up to accountability.
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Branding by Design

You can’t afford to forget about design. When you start out in business, you’re faced with a lot of things that you have to do, from products to legal requirements to accounting and on and on. One of the important tasks before you is design.
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