Why You Should Consider Giving Your Product Away for Free

In June, my company Testive announced that we were dropping the pay wall on our online SAT and ACT prep products. No limits. No locked content. No ads. Don’t be confused—we did this to grow our business, not shrink it. So far it’s working—we’ve had record sales every month since then. Here’s what we learned.
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When Profits Collapse, Don’t Turn to Discounting

I’ve been in the business world for over 40 years and I’ve lost count of the number of times that discounting has exacerbated a sales decline it was intended to avert. Conversely, I’ve seen sale declines turn around with amazing alacrity through more focused, value-oriented marketing messages.
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Beating Lower Priced Competitors

Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.
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Cash Flow Surprises That Can Stall Your Business

A company is only as healthy as the cash flow it projects. There are a variety of reasons why the cash flow of a company might suffer. Unforeseen expenses, business expansion, natural disasters, or customer orders drying up at a specific time of the year can be just a few reasons that hamper this process.
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How to Avoid a Freemium Flop

The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.
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Digital Coupon Marketing [Infographic]

Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
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Flying Blind

Imagine that you’re a seasoned pilot. You’ve filed your flight plan, then a massive snow storm hits. Visibility is zero and the winds are gusting up to 30 knots. Are you going to take off?
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