Posts Tagged ‘Pricing’
Why You Should Consider Giving Your Product Away for Free
In June, my company Testive announced that we were dropping the pay wall on our online SAT and ACT prep products. No limits. No locked content. No ads. Don’t be confused—we did this to grow our business, not shrink it. So far it’s working—we’ve had record sales every month since then. Here’s what we learned.
Read More When Profits Collapse, Don’t Turn to Discounting
I’ve been in the business world for over 40 years and I’ve lost count of the number of times that discounting has exacerbated a sales decline it was intended to avert. Conversely, I’ve seen sale declines turn around with amazing alacrity through more focused, value-oriented marketing messages.
Read More Beating Lower Priced Competitors
Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.
Read More If We Make It About Price, We Force the Customer to Make It About Price
This post should be filed under the “I’m not creative enough to make these stories up.” A close friend is VP of Procurement for a very large multinational. This morning we were catching up on a number of things and he mentioned 3 very large vendor negotiations he had just completed.
Read More The Most Effective Holiday Discount Offers
Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales.
Read More Cash Flow Surprises That Can Stall Your Business
A company is only as healthy as the cash flow it projects. There are a variety of reasons why the cash flow of a company might suffer. Unforeseen expenses, business expansion, natural disasters, or customer orders drying up at a specific time of the year can be just a few reasons that hamper this process.
Read More How to Avoid a Freemium Flop
The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.
Read More Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Read More Flying Blind
Imagine that you’re a seasoned pilot. You’ve filed your flight plan, then a massive snow storm hits. Visibility is zero and the winds are gusting up to 30 knots. Are you going to take off?
Read More How to Win a Prospect in the B2B Price War
We invariably talk about the cost or price of a product or service that we are either buying or selling. However, when we are ‘on our game,’ B2B we’ll use the word investment or introduce the idea of value.
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