If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind, many owners don’t position their business to focus on how to keep their existing customers. According to Invesp, it costs […]
Presentations
Infomercial Techniques Sell!
Did you ever watch an infomercial and by the time the show was almost over you were on the verge of ordering the product, even though when you started to watch you had absolutely no interest? The GTXpress101 can create an omelet, strawberry shortcake, pancakes, chicken cordon bleu, or stuffing (to name only a few) […]
Webinars: The Teacher is in the House
I’m hoping that you’re finding this series focused on the channels too critical for you to ignore in 2019 has been helpful so far. The channel we are going to focus on today is the redheaded stepchild of the list. I think it is often overlooked or dismissed because it seems a little daunting and […]
5 Killer Tips to Nail Your Next Presentation
Whether you’re a student preparing for a career, an entrepreneur leading a brand-new business, or a seasoned veteran of a corporate empire, there’s a strong chance you’ll need to give a presentation to others sooner rather than later. Getting up in front of a crowd without making a fool of yourself is no easy feat, […]
Reach Out to Employee Relations Committees
In our ongoing series on direct sales bookings tip #74: contacting employee relations committees. As a home business owner and professional sales consultant, you should be employing as many creative marketing strategies as you can to reach the widest audience possible. Reaching out to employee relations committees is an extremely effective way to get in front of […]
4 Elements of Great Presentations
Great presentations do not happen by accident! Whether it is a sermon at church, a keynote at conference or your party plan home show, good presentations take planning! Secrets Of Great Presentations Inspiration: Whether you are presenting at a home party or to an audience of 1000 a great presentation inspires the crowd to new […]
Back to Presentation Basics: Presentation Building
So it’s you and your trusty visual aid on the stage, in front of a looking, anticipating crowd. You’re about to deliver a pitch. You fire up your presentation and start talking away, only to find halfway through the engagement that your audience is uninterested. Was it you? Was it your presentation or its design? […]
Elevator Speech Part 4: Delivery
So in my last three posts, I’ve written about a simple one-minute business description that every business owner should know, which I’m calling “the elevator speech” because that’s what they call it in a formal way for grad-level business plan competitions. I say every business owner should be able to do a simple elevator speech. […]
How to Get People to Pay Attention to Finance Presentations
You know that effective financial management is one of the most essential ingredients for business success, and that communicating this information to key people within your organization is important for achieving company objectives. So it can be frustrating when your audience simply doesn’t listen to your message or take it on board. But blame can’t […]
How to Persuade Like Bill Clinton
Author’s note: Yes, I know this is a presidential election year. And yes, I know Bill Clinton is married to the Democratic nominee. But this post has nothing to do with politics and everything to do with how you can be more effective as a leader. Republicans, Democrats and independents can unite in that. I got […]
