Getting into America’s Malls

Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
Read More

The Power of a Good Checklist

Over the years, I have devised countless numbers of checklists to keep my staff running efficiently. What I have found is that effective checklists specify every task that must be accomplished without skipping any significant details.
Read More

Danger! Distraction Ahead!

We tend to move towards what we pay attention to. You don’t want to let your competitors determine your marketing strategy, and that’s exactly what’s going to happen if you spend too much time and energy keeping an eye on their activities.
Read More

Does Your Marketing Reflect Older Customers? 10 Tips

Did you know that 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization? That’s one in five people! Whether yours is a small to medium B2C or B2B business or nonprofit organization, is it ready now, and for the future, in accommodating this demographic?
Read More

Documenting Your Workflow: How and Why

One of the 7 Business New Year’s Resolutions we recommended last month involved documenting your workflow. Putting each step of your workflow into writing (or recording it in some other fashion) can make a big difference in how smoothly your company runs.
Read More