Posts Tagged ‘Planning’
A Digital Estate Planning Guide for Small Business Owners
Do you ever stop at some point in your life and wonder what would become of your properties in the unfortunate incident of your death? It is a picture that is hard to fathom. Luckily, through will and estate planning, you can now allocate who gets what and when. The biggest asset for most small…
Read More10 Clues That It May Be Time to Seek Outside Help
If an entrepreneur doesn’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. The challenge in to know when and how to ask for help, and not let bravado and ego…
Read MoreShould We Kill Marketing?
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost…
Read MoreProspecting: How Much Pre-Call Research?
How much pre-call research do you need to do to be effective in your prospecting? Frankly, it’s a really loaded question, with answers all over the place. Some argue you need to research deeply, learning as much as you can about the company and the individual as possible, becoming well informed about them and their…
Read More4 Tips for Starting a Thriving Podcast for Your Business
Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are those that see the value in podcasting. Besides providing another way for people to experience your content, podcasts also provide…
Read MoreBe Lean and Mean as Long as You Don’t Lose Your Creativity
Small businesses have learned to run “lean and mean,” and according to the National Federation of Independent Business (NFIB), almost 80 percent of small businesses did little to no hiring during the summer. Refraining from hiring means a lower cost structure, but when is the belt too tight? “No new employees, no new ideas, no…
Read MoreeCommerce Checklist: Are You Ready for Black Friday Madness?
Black Friday reclaims the top spot as the busiest holiday shopping day. According to ShopperTrak predictions based on historical data, “though Black Friday traffic may not reach the same peaks as it did during its heyday, the day’s significance remains uncontested.” In the United Kingdom, it has been known to outperform Boxing Day. It has…
Read MoreBeware These Pitfalls of Being a Young Entrepreneur
How old were you when you started your first business? Warren Buffett started off with pinball machines in barber shops as a young man. Great entrepreneurs often have lofty ideas and goals at a very young age, and while Millennials are mostly choosing to skip entrepreneurship Gen Z is going after their dreams with a…
Read MoreCan Your Business Survive the Traditional Life Cycle?
Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, often make the…
Read More8 Ways to Ensure Your Display Booths in Trade Shows are Effective
Small business owners know that trade shows are a great way to market your products and services. You meet a lot of people over a three- or four-day period. You get prospects and customer feedback. Trade shows also let you see competitors and how you are different. You are able to network with colleagues and…
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