Posts Tagged ‘Personalization’
Nostalgia Marketing: What Is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth
Read More A Quick Guide to Website Personalization
The recent advances in the field have now made it possible for almost any marketer to successfully deploy personalized web content, which makes generic content an outdated trend.
Read More Is It Your Sales Process?
Most organizations I work with have a sales process. But when I look at it, it’s not THEIR sales process. Sure it’s a sales process, but it’s not theirs.
Read More Maximizing the Effectiveness of Content Personalization
In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. A well-defined content marketing strategy requires proper structure, deep customer research, and consistency.
Read More Why Define? Persona-Based Content Marketing Personalization
Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
Read More An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
Read More Content Personalization: What It Is and Why It Matters
Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.
Read More 6 Aspects That Will Create the Ultimate eCommerce Experience
There are some things customers can only get from a brick-and-mortar store. Scented candles do smell a little better in real life, after all. Having control over the lighting, music, and atmosphere makes creating the perfect vibe in a physical store a breeze.
Read More Big Data Delivers Customized Experiences or It’s Just Noise
If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Suffice it to say, we are leaving quite a trail.
Read More “Dear Occupant or Current Resident…” More Horrible Prospecting
I’ve decided to write a periodic series about bad prospecting letters. This series, will focus on bad prospecting letters from people who should know better.
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