Outsourcing to a Call Center: How Will This Profit Your Business?

It doesn’t matter if you own a product-based company or a service-oriented business; what matters is that you established an important objective, namely providing excellent customer satisfaction. Over the years, you implemented different solutions in order to provide prompt, correct and professional answers to numerous questions and clear any doubts confusing your clients. You know…

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Should I Hire an SEO Company?

As a Sr. Team Lead, the clients I worked with already went through a process and determined that SEO was a good fit for their business. In my new business development role, the question “Should I hire an SEO company?” comes up more frequently than I expected. And the answer isn’t always yes. Not every…

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Hidden Costs of IT Outsourcing: How to Outsource Software Development Right

For decades, cost reduction has been the primary force behind software outsourcing projects. Today 35% of US and EU companies measure innovation in their outsourcing partnerships and hire remote employees due to local talent pool shortage. The outsourcing paradigm has shifted towards mutually beneficial cooperation, increased value and experience in crafting specific software solutions –…

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5 Reasons to Leave B2B Writing to Content Marketing Pros

If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects. While writing may come natural to you, consistently…

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The Marketing Dilemma: To Outsource or Not to Outsource?

If you’re a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling with the decision of whether or not to build an internal marketing team or outsource to a third party agency. Outsourcing marketing operations isn’t always the right solution for every organization.…

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I’m a CEO: What Should I Outsource?

If you’re running a company, it probably means that you are A) incredibly adept at working well in a wide variety of disciplines, and B) incredibly worn out from taking care of aspects of your company better left to third parties. The good news is, you can redouble your efforts where you are needed most,…

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When to DIY and When to Hire a PR Professional

It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you enjoy it, if you’re good at it and have time to do it, then do it yourself. If you don’t,…

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4 Tips for Planning Ahead as You Scale Up Your Business

Nothing stunts the growth of a young business quite like a lack of planning. When my company was in its early days, I often found myself unable to scale as quickly as I wanted to (despite talented employees and some great ideas) because I hadn’t spent enough time charting a plan for the future. While…

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5 Pros and Cons of Specializing in Your Industry

Your company can choose to do it all. It can handle every responsibility. However, the less your business chooses to specialize, the fewer advantages your business will receive from specialization. There are several pros and cons of choosing to specialize. Specialization Isn’t Difficult One way to avoid specialization is to outsource those aspects of your…

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