Embrace Emojis in Your Online Marketing

By PR Toolkit | Apr 22, 2016

I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one day I downloaded the emoji keyboard to my phone and used emojis for the first time. I may have gone…

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5 Easy Ways to Market Your Business on a Tight Budget

By SmallBizClub | Apr 8, 2016

Can a business survive without marketing itself on the internet? Of course, it can, but not very effectively. Simply put, you need to take your business online if you want to reach a wider and bigger market. Once your business reaches the digital space, it benefits in so many ways, including: It gets a bigger…

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3 Online Marketing Trends You Need to Know for Success in 2016

By Danny Iny | Feb 25, 2016

It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it…

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How Long Until I Know if This Channel Works for Me?

By Katya Constantine | Oct 12, 2015

Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I know. What makes me say that? Full disclosure: I sell multi-channel online marketing advice, so I may be biased. But…

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3 Steps to a Successful First Periscope Broadcast

By SmallBizClub | Sep 30, 2015

Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has grown to over 15 million registered users, and out of those 15 million users, only 1 million are regular broadcasters. What does this mean for you? If you have a business—and…

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How to Do Online Marketing for eCommerce

By Murray Newlands | Sep 9, 2014
If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.
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