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Why “Woke” Marketing is a Bad Idea

Jul 8, 2020 By Mykal Kaminski

  Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Advertising, Creative, news

Give Customers a Digital Newsroom & Add Value to Your Site

Apr 15, 2020 By SEER Interactive

A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunity to reach users using their questions and insights. Especially in times of crisis, it’s imperative to help your consumers and users as quickly as possible. One of […]

Filed Under: Communication, Leadership Tagged With: Content Effectiveness, news

How to Tick Off Journalists with Your PR

Dec 5, 2019 By Elaine Fogel

Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]

Filed Under: Marketing Plans Tagged With: news, Public Relations

Managing Uncertainty: How US Business Could Be Affected by Indecision Around Brexit

Nov 29, 2018 By Terry Hearn

With the deadline for a Brexit deal moving ever closer, the lack of clarity and direction is beginning to become a very real concern for British industry as the prospect of a no-deal Brexit looks increasingly likely. But Brexit does not only affect Britain. While their people voted for the isolationist step to remove themselves […]

Filed Under: Strategic Planning Tagged With: International, Making Decisions, news

Your Voice is Powerful

Apr 17, 2018 By Drew McLellan

One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that impact businesses. We can share our expertise to create a position of thought leadership. We can amplify the messages that others create/share by volleying their content to our audiences. Each of […]

Filed Under: Communication Tagged With: Communication, news, Social Media

Media Coverage Is Not a Given

Jan 21, 2014 By Drew McLellan

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.

Filed Under: Marketing Plans Tagged With: Drew McLellan, Marketing, Media, news, Public Relations

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