Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black […]
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Give Customers a Digital Newsroom & Add Value to Your Site
A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunity to reach users using their questions and insights. Especially in times of crisis, it’s imperative to help your consumers and users as quickly as possible. One of […]
How to Tick Off Journalists with Your PR
Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]
Managing Uncertainty: How US Business Could Be Affected by Indecision Around Brexit
With the deadline for a Brexit deal moving ever closer, the lack of clarity and direction is beginning to become a very real concern for British industry as the prospect of a no-deal Brexit looks increasingly likely. But Brexit does not only affect Britain. While their people voted for the isolationist step to remove themselves […]
Your Voice is Powerful
One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that impact businesses. We can share our expertise to create a position of thought leadership. We can amplify the messages that others create/share by volleying their content to our audiences. Each of […]
Media Coverage Is Not a Given
I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.
