The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Networking
Networking for Introverts
A lot of the time, extroverts are writing networking tips for fellow extroverts. But what is the other half of the population supposed to do? With the right approach and strategy, introverts can take advantage of networking opportunities, too.
Building a Brand through Partners
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
Principles of Social Marketing
Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
