Posts Tagged ‘Mobile’
How to Write Marketing Text Messages That Will Drive Sales
How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers are almost 400% LESS likely to even open their emails: compare marketing texts open rate of 98% to marketing emails’ meager 22%.…
Read More5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a presence online besides a website may conclude that online marketing is a low priority. But it is precisely those businesses…
Read MoreHow to Build a Professional-Looking Website in an Hour or Less
Building a website, no matter the purpose, might seem a bit overwhelming. I can tell you first-hand that building a website has actually never been easier. Today, we have access to countless website building tools. One of the most important and the central enabler is website builders. These platforms have given business owners more flexibility/freedom…
Read MoreMobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms.…
Read More4 Security Tips for Protecting Employees’ Mobile Devices
It used to be that employing a remote workforce was a bit of an anomaly. Today, it’s the norm in dozens of industries around the world. However, just because it’s normal, doesn’t mean it’s free of risk. Your business needs to take a proactive approach to securing mobile devices, otherwise you’re going to be a…
Read MoreSurviving in the Multi-Device Era: How to Make Your Website Responsive
It’s 2018, and websites are more affordable than ever; in fact, 28% of small businesses spend less than $500 to build one! According to a recent Clutch.co survey, however, only 64% of SMBs do have websites—and 81% of those are mobile-friendly. It’s a huge leap from 2016 when just a small fraction of corporate websites…
Read MoreIs Your Mobile Website Fast Enough for Google?
Google has recently announced that a new speed ranking algorithm for mobile searches will be introduced in July 2018. This change will mean that the loading time of mobile website pages will become a ranking factor in mobile searches. Within the world of SEO, any change to the Google algorithm causes a certain amount of panic…
Read MoreStarting an SMS Campaign? Keep It Simple
I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company that provides clients with SMS services, I’ve closely observed many successful and unsuccessful campaigns. I’ve found that there’s no secret formula for success. Whether you’re experienced with SMS marketing or plan…
Read More3 Key Reasons Digital Marketing is Vital for Success
As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part of the advertising world, most organizations big and small have quickly realized why an online promotional strategy is so effective…
Read MoreHow to Collect Online Reviews by SMS
Bad online reviews can harm your reputation and harm your SEO. Search for any local service and you will likely see plenty of reviews that accompany each business listing. Reviews are fast becoming one of the most critical factors for local businesses marketing online. Not only do consumers read online reviews before making a decision…
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