According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.
Mobile
Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
Taking a spin through the roster of partnerships announced in the US alone, it’s clear Apple is going all in on Apple Pay. Where Google struggled to ink deals with major banks and card carriers, Apple has secured agreements with the big three credit cards.
Mobile Monetization Strategy Tips from Fluent
In a recent interview from AppNation in San Francisco, Jeff Pavelcsyk from Fluent talks to TheMail about Fluent’s mobile monetization strategies and examples. Fluent is known for both mobile app monetization and mobile web monetization.
