Posts Tagged ‘Mistakes’
Armed and Dangerous: 7 Common Marketing Myths
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
Read More 7 Mistakes That Will Kill Your Brand
Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.
Read More 5 Reasons Your Display Ad Campaign Isn’t Working
Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
Read More It’s Official: Content Marketing is Synonymous with the Word FAILURE
Fact: there’s more perceived content marketing failure than there is success today. That’s been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.
Read More A Completely Biased Point of View on Content Marketing
Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?
Read More Protecting Your Business from the Most Common Methods of Cyber Attack
Cyber criminals have gotten smarter—so must you. Here are some of the most common attacks your organization will likely face, and how to defend against them.
Read More 7 Lessons Learned from a Failed Business Partnership
Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
Read More The Heroic Event
The small and mid-sized companies I work with consistently deliver on their promises to customers. These promises are important, but they are promises made outside the organization.
Read More Appearing to Do the Right Thing is the Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They appear to be doing all the right things. The tricky word here is “appear.”
Read More 5 Signs That Your Company Could Be Insolvent
Becoming insolvent is generally the stuff of nightmares as far as small business managers and company directors are concerned. However, it is always better to address the issues upfront rather than hoping they might miraculously disappear or somehow resolve themselves.
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