Posts Tagged ‘Millennials’
How Small Businesses Can Harness Millennial Power
Millennials; they’re a huge group, constantly dialed into their phones, and constantly lamenting about their student loans. They’re also extremely talented, and notorious for job hopping. As a working millennial, I’ve personally hopped through eleven jobs in the past nine years. Some of them were part-time gigs while I went to school, others were full-time…
Read MoreDo Millennials Make the Best Entrepreneurs?
In the last 20 years there has been an 89% increase in student borrowers—almost no one used to borrow money to go to school and now it’s commonplace. The average student loan balance has ballooned by 77% in the same time period, while the cost of college tuition and books has outpaced inflation. This is…
Read MoreHow Marketing to Millennials is Different
Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of demographics, but it is also one of the most “spendy.” If you can hook millennials on your product or service, you can set your business up for long-term success. The challenge…
Read MoreThe Difficult Path to Success for Millennial Women Entrepreneurs
Women entrepreneurs face many challenges when it comes to achieving success. Apart from the obstacles any entrepreneur must overcome, unfortunately, gender biases are still in place to a large extent. Add to this the skepticism towards millennials in general, it may seem that millennial women barely have a chance to make it big. However, this…
Read MoreA Surefire Way to Market to Millennials
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population! So, you know what this means, don’t you? Many business…
Read MoreThe Increasing Importance of Millennials in B2B Marketing
Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology & business services. If you think millennials are not-so-important in the grand scheme of things when it comes to B2B marketing, well, my friend, it’s time to…
Read MoreLosing Out? How to Keep Your Millennial Employees Invested
As a manager, one of your greatest challenges is finding ways to keep your Millennial employees invested in your company. According to a recent survey of 7,700 Millennials conducted by Deloitte, approximately two-thirds of Millennial employees plan to exit their current positions by 2020. At first glance, it is easy to label Millennials as disloyal…
Read MoreThe Entrepreneurial Lives of Millennials
Society has a love/hate relationship with Millennials right now. Especially when it comes to looking at them in the job market. Either you love to love them, or you love to hate them. There’s not much room in between these two schools of thought. That is unless you look at the facts about Millennials from…
Read MoreWhat the Real Estate Industry Should Know About Millennials
Millennials are a group that people love to complain about. They spend too much time on their phones. They take too many selfies. They are destroying the economy with their ridesharing and room sharing. They have too much college debt and they will never be able to buy a house. But are these things really…
Read MoreMillennials: Let’s Get It All on the Table
