When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How […]
Millennials
Wages vs. Perks: Millennial Startup Culture Meets Traditional Biz Practices
Hiring and retaining quality employees should be a core concern for any company. As the workforce shifts and unemployment drops, it’s especially important to consider both the wages and perks your business offers. Traditional business practices may not do the job anymore. With millennials now comprising a majority of young workers, it’s worth taking a […]
Influencing the Next Generation of B2B Buyers
Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and […]
How to Keep a Savvy Millennial Team Happy & Engaged
Opinions continue to fly about the nature of millennials. People argue over what they care about, how they view the world, and whether they’re entitled layabouts or driven idealists. In reality, of course, there are very few meaningful character generalizations to be made about them (or any other generation)—but that doesn’t mean there aren’t some major commonalities that […]
Understanding the Millennial Experience
Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience. Millennial is the term given for people who were born between 1981 […]
Millennial Entrepreneurship Made Easy
Older generations like the baby boomers quickly dismiss the millennial class as lazy, narcissistic and entitled. But millennials like yourself don’t often get the credit they deserve. Not only are you part of the largest living generation in the United States, but as you and your peers are maturing into innovative leaders with a strong […]
The Most Successful Way to Market to Millennials
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in The Millennials […]
Millennial Entrepreneurs are Primed to Adapt to a New Business World
Some may think that developed countries are built on the backs of millionaires, but the truth is that small businesses help countries move forward. The problem is many business owners are retiring, and millennials are not filling in those spaces. Do Millennials Even Want to be Entrepreneurs? Currently, millennials are the most disengaged workforce. Many […]
5 Best Franchise Investments for Millennials
When someone says “franchisee,” the image that comes to mind is usually a middle-aged man or woman. But over the past decade, there’s been a dramatic shift in the industry. As a result, a new generation of business leaders is emerging. These leaders are our twenty-somethings, otherwise known as the millennial generation. Millennials have grown […]
Bye-bye Boomers! Adios Gen Xers! Millennials in Management
As we look toward the coming year, I think it’s a good time to take a “long view” of how we are assimilating Millennials into our companies. The position of Millennials in the workforce is a topic often covered in business blogs like mine, and that’s a good thing because it’s an important issue. Exactly […]
