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Home / Archives for Millennials

Millennials

Franchising and Millennials Go Hand in Hand

Jan 9, 2023 By Bill Bradley

First, who are millennials? Well, that depends on who you ask. Many prominent publications disagree on the exact year, but the Pew Research Center says millennials were born between 1981 and 1996. They are the largest and most diverse generation. We know millennials are generally more educated, have less money and are more in debt […]

Filed Under: Franchise Center Tagged With: Millennials

The Millennial Workforce is Reshaping Healthcare

Dec 11, 2019 By Brian Wallace

Traditionally speaking, and since the 1940s, American employees held the general expectation of receiving health care through employment. These expectations are quickly fading as younger generations are remodeling the job market and the way we work. The increasing stability of the gig economy has also influenced the shift in the job economy. Because of this, […]

Filed Under: Human Resources Tagged With: Benefits, Health Care, Millennials

Millennials and Franchising: Opportunities for Younger Franchisees

Aug 13, 2019 By Bill Bradley

First things first, who are millennials? Well, it depends on who you ask. Many reputable publications are in disagreement about an exact year but Pew Research says millennials were born between 1981 and 1996. They are the largest and most diverse living generation. We know that millennials generally have more education, less money, and more debt than […]

Filed Under: Franchise Center Tagged With: Franchise Business, Millennials

How to Market to Each Generation Differently

Feb 26, 2019 By Elaine Fogel

When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How […]

Filed Under: Marketing Innovations Tagged With: Generations, Marketing, Millennials

Wages vs. Perks: Millennial Startup Culture Meets Traditional Biz Practices

Nov 7, 2018 By 1800Accountant

Hiring and retaining quality employees should be a core concern for any company. As the workforce shifts and unemployment drops, it’s especially important to consider both the wages and perks your business offers. Traditional business practices may not do the job anymore. With millennials now comprising a majority of young workers, it’s worth taking a […]

Filed Under: Human Resources Tagged With: Benefits, Hiring, Millennials, Wages

Influencing the Next Generation of B2B Buyers

Oct 26, 2018 By Brad Larkin

Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and […]

Filed Under: Sales Activities Tagged With: Marketing, Millennials, Personalization, Sales, Social Media

How to Keep a Savvy Millennial Team Happy & Engaged

Oct 1, 2018 By Wagepoint

Opinions continue to fly about the nature of millennials. People argue over what they care about, how they view the world, and whether they’re entitled layabouts or driven idealists. In reality, of course, there are very few meaningful character generalizations to be made about them (or any other generation)—but that doesn’t mean there aren’t some major commonalities that […]

Filed Under: People Skills Tagged With: Engagement, Leadership, Millennials, Team

Understanding the Millennial Experience

Sep 26, 2018 By Adhere Creative

Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience. Millennial is the term given for people who were born between 1981 […]

Filed Under: Marketing Plans Tagged With: Marketing, Millennials

Millennial Entrepreneurship Made Easy

Sep 21, 2018 By Bill Bradley

Older generations like the baby boomers quickly dismiss the millennial class as lazy, narcissistic and entitled. But millennials like yourself don’t often get the credit they deserve. Not only are you part of the largest living generation in the United States, but as you and your peers are maturing into innovative leaders with a strong […]

Filed Under: Franchise Center Tagged With: Franchise Business, Getting Started, Millennials

The Most Successful Way to Market to Millennials

Apr 13, 2018 By YEC

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in The Millennials […]

Filed Under: Marketing Innovations Tagged With: Market Segmentation, Marketing, Millennials

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