Posts Tagged ‘Marketing’
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You could buy an entire HOUSE from the catalogue! At the time, it was so revolutionary that many people called for…
Read MoreDo You Think Your Marketing is Ethical?
If I asked your customers whether your marketing is ethical or not, what do you think they’d say? If you’re unsure what “ethical marketing” is… “Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that…
Read MoreThis is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital…
Read More10 Reasons You Have to Use Animated Videos
Content is king, but video content is the overlord of the world. If you are marketing your business without using video, you are missing a large number of people who might just want to know about you and buy from you. YouTube is the second largest search engine after Google. If you want people to…
Read MoreLoad Up Your Bookshelf
I’ve been working in marketing and advertising since the mid-80s. When I started my career, I thought I had a lot to learn. It was nothing compared to what we all need to learn today. Technology is driving the rate of change, and even though it’s hard to believe, it’s going to get nothing but…
Read MoreHow to Market Your Franchised Business Locally
You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you still have to think about marketing in your local community. Isn’t That What the Brand Fund Is For? Franchises didn’t…
Read MoreText Marketing Basics: How to Create Great SMS Marketing Campaigns
Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to…
Read MoreHow a Small Massage Therapy Business Uses Texting to Help Customers Relax
We had a chance to sit down and talk to Julie of Gainesville Massage Therapy in Florida. She is running a small business and has worked hard to build her business from the ground up. Julie is using text message marketing to send her clients discounts. “I mostly use MMS when I send out my…
Read MoreThe Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver…
Read MoreOnline Marketing Plan for Local Business Startups: Your 30 Day Play
The first 30 days of an online marketing plan is huge for your startup local business. Starting a new business is exciting. It’s like Spring, the opening day of baseball, a time when hope is high, expectations bright, and the future looking good. But all that can turn to gloom, regret and anxiety if your…
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