Posts Tagged ‘Marketing’
Still Looking for the Best SMS Marketing Software?
Are you a small business owner looking for SMS Marketing Software? Then this is a must read article because I’m going to share with you SEVEN things to look for in your new SMS marketing software. These are seven critical components you MUST HAVE… One of the biggest mistakes you can make is starting off…
Read MoreReel in Your Next Customer with the Power of Print
Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors and its tough, really tough, to get a look in, never mind bag your own customer. Every business and every entrepreneur has been there. Everyone has started from humble beginnings. As…
Read MoreHow One Car Wash Uses Text Message Marketing—and How to Do It Better
Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants, and thousands of retail stores. I find it fascinating how different businesses utilize text messages in their everyday work. Recently,…
Read MoreA Surefire Way to Market to Millennials
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population! So, you know what this means, don’t you? Many business…
Read MoreThe Essential Differences Between B2B and B2C Marketing
Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you have a service or a product and you need to sell it—there are some undertones that people who familiarize themselves with the term “marketing” for the first time might have some…
Read MoreCombining IN and OUT Marketing Proven the Best Choice
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both. According to the Inbound Marketing Effectiveness Benchmark Study Report – Q2 2016 from Demand Metric and Act-On Software, most study participants agreed that a blend of tactics drives their businesses. What’s interesting…
Read MoreSmall Biz Interviews: The Madonna Inn
The Madonna Inn is the stuff of California legend. Founded in 1958 by Alex and Phyllis Madonna, the hotel, located just outside of San Luis Obispo near the iconic Highway 1, has long been a bastion of a kind of boundless whimsy that transcends the parameters of traditional taste. From the start, Alex was in…
Read MoreHow Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to marketing success. An event can help expose your brand to a wider audience, inform people what your business is all…
Read MoreWhy Small Businesses Should Pre-Launch
I’ve operated a small women’s clothing boutique for a year-and-a-half and there is one thing I wish I knew before I went live with the website: Pre-launching. This doesn’t mean that I was just naïve and launched a site with zero research or any idea of how I was going to manage the website; it’s…
Read MoreHow Easy to Understand is Your Marketing Content?
Do you sometimes get bogged down when writing your business’ or organization’s marketing content? Is it filled with jargon or technical information? There’s an answer for you… Cut it out! When your marketing language is difficult to understand, and only “insiders” know what you’re talking about, you have a big problem. “Language is how customers get…
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