Posts Tagged ‘Marketing’
But Wait, Are You in the Marketing Mindset?
“Your mindset matters. It affects everything—from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” –Peter Diamandis, founder of X Prize Foundation Everything we aim to accomplish in life and our success or failure in achieving them all depends on one thing–our mindset.…
Read MoreConnect to Your Audience When and Where They Need You
Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is opened on a mobile device versus a desktop or laptop Mobile is now the first screen worldwide – eclipsing screen…
Read MoreBuilding a Brand: 6 Tips for a Brandable Business
It’s easy for businesses to get lost amongst competitors. For this reason, creating a brand that is memorable and unique is an integral step in building a successful business. Maximizing visibility, establishing relationships, and showing consistency are all key elements in creating an effective brand. Here are six ways you can extend your reach and…
Read More6 Keys to Marketing Customer Experience vs. Products
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is talking about, and how do…
Read MoreThe Mobile Revolution is Not About Technology
The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone…
Read More7 Creative Ways to Make Your Storefront Stand Out
Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go out of their way to stand out from the competition. The best way to do this is to come up…
Read MoreBe Helpful or Be Gone
Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to be in sync if you want to stick around in someone’s in-box. Now it’s time to talk about being helpful.…
Read MoreUnique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine whether they will work in the company or not. The first intern outlines the facts and injects his confident opinion…
Read MoreMake Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there is a solid demand for the product. While this sounds so elementary, we continually have entrepreneurs and inventors that just…
Read More7 Pieces of Advice for Marketing Your SaaS Business
As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business owner, marketing is one of the biggest challenges you will face. You might bring skills and knowledge to the table…
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