Posts Tagged ‘Marketing’
3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which are the things to avoid with your marketing, which are too difficult, costly, or unmanageable? A marketing plan can help…
Read MoreWhy Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust and idolize—their…
Read MoreEarly Adopters are Not Enough to Assure Your Success
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.…
Read MoreWant to Grab a Local Audience? Do These 6 Things
If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the same marketing principles as you would do online or over a larger area as this is more specific in nature.…
Read MoreBoost Your Branding: 7 Hottest Graphic Trends for 2019
Whether or not you put research, money and effort in to your brand, it will still be designed. Through many years of small business startups and made-from-scratch marketing, I’ve learned that crummy design can blight your business as much as sophisticated design can enhance it. Like the burned-out letter on the storefront sign, poor or…
Read MoreWith Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to…
Read MoreA Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant Unpopular
Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are not careful enough, chances are you might trip up. At the customer’s mercy All restaurant marketing strategies must apply one…
Read MoreAdvertising and AI: 5 Tips You Need to Know
Enterprise leaders need skilled advertising professionals who can adopt new methods, keep up with technology and attract the right consumers. Effective modern marketers are always connected and tuned into the latest information. For instance, savvy advertisers understand that consumers can only absorb so much information before their minds become fatigued. In today’s 24-7 marketplace, attention…
Read MoreQuick Stay-at-Home Guide to Starting a Small Business
Many parents are opting to stay at home while the kids are growing up. Some are supplementing their family’s income by working from home, often launching a new business enterprise there. Here’s a quick stay-at-home guide for starting your own small business. Decide on Your Business Structure Most in-home businesses begin as sole proprietorships. This…
Read MoreHow to Market to and Engage with LGBTQ Customers
LGBTQ consumer annual buying power is estimated at $5 trillion USD globally and $965 billion in the U.S.! Although Pew Research discovered that about 4.1% of the U.S. identifies as LGBT, and over 20% of millennials identifies as LGBTQ (GLADD), many businesses and organizations are missing the mark when it comes to reaching out and…
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