Posts Tagged ‘Marketing’
How to Market to Each Generation Differently
When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How…
Read MoreBest Smart Apps for Successful Small Business Owners
Running a business can be hectic. Using technology can be useful and assist in day-to-day operations. The first step in integrating technology the right way is in knowing which apps work best in helping accomplish what needs to be done. Here is a quick list of some that helps make tasks a little bit easier: Accounting Apps No business…
Read MoreWant to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing
Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is doing. But with so much emphasis on these vanity metrics, do we miss what really matters when it comes to…
Read MoreDestroy New Business Fears with Surefire Success
Today, I want to discuss something very important. If you’re starting a business, I want to share with you a surefire way to start a business and make it thrive! I’ll get to more on that in a moment… but why is this such an important topic? The last week has been very interesting for…
Read More7 Unusual Free Marketing Tools for Your Organization
Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind or well known, but they can certainly solve some of your common problems. 1. Nameshouts If you’ve ever come across a prospect’s or customer’s name that you don’t know how to pronounce,…
Read MoreA Twist on Old School Tactics
In this era of all things digital, I thought it would be a nice change of pace to go old school and talk about some very simple marketing tactics that are often undervalued and underutilized. Best of all, neither of these ideas will dent your marketing budget. Thank you notes: When I was growing up, my…
Read MoreHow Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target…
Read MoreHow to Create a Buyer Persona
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you. One of the most glossed over aspect…
Read MoreFebruary Update: Three 2019 New Year’s Resolutions You Must Keep!
Here it is… we’re one month into the new year. January is over… can you believe it? Now the big question… How many of your New Year’s Resolutions have you kept? According to the New York Times more than half of all resolutions fail… and that number seems low to me! And Franklin-Covey says more…
Read MoreClustering Users for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on…
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