Big, small, for-profit, or not for profit – every organization needs a marketing plan, and that marketing plan requires a refresh every year. Now is the time to get your ducks in a row for 2021. The channels, audience expectations, and possibilities are changing faster than we can keep pace. A three-year-old marketing plan is […]
Marketing Plan
5 Elements of a Marketing Plan to Energize Your Business
With a booming economy and the rise of companies moving online, there’s never been a better time to seize the moment and take the leap into business ownership. However, building a business from the ground up is no walk in the park. As an entrepreneur you are focused and efficient with your planning. You work […]
Make a Plan to Promote, and You Will
When do you plan to promote? When you treat your business with professionalism you will get professional results. You must make a PLAN if you want to promote!! A Plan to Promote The key word here is PLAN! All successful businesses plan for their goals and work at home distributors should be no different! This content is […]
A Basic Marketing Campaign Template to Ensure ROI
In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing campaign you launch. The best way to do this? Follow a proven, repeatable template that you can base campaign planning […]
How’s Your Marketing Game Plan Going?
I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather than wait […]
How to Develop a Marketing Plan for Your Franchise
At the fresh start of a year, it’s only natural that you’d start thinking about your franchise’s marketing for the next 12 months. How will you improve upon what you did last year for even better results? What new things do you want to try? You can answer all of these questions by creating your […]
Your 80/20 Marketing Plan
One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly, the axiom is accurate. Your best customers generate the lion’s share of your earnings. In fact, over the lifetime of your relationship, your most loyal customers will […]
Rebrand with Strategy Followed by Visuals
Let’s assume it’s time to rebrand your company. You came to this conclusion after realizing that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do? Now it’s time to do your homework. Rebranding involves 2 directions—a strategic and a visual solution. […]
Niche Marketing: What Is It, and Do I Really Need to Do It?
“What’s your niche?” These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others. Has this ever been you? You start a blog about your passions and write what you’re sure is the most amazing content on the planet. After several months, hardly anyone aside from your mom and your […]
3 Branded Marketing Campaigns That Got It Right
To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it.
