How to Start a Business on $200

Knot & Bow founder Erin Ozer talks organic growth, hiring tipping points, and the importance of risk. Opportunity is all about perspective. Some people look at $200 and see a flight to somewhere warm. Erin Ozer, founder of the Brooklyn-based gift and party supplies company Knot & Bow, saw a business. Having quit her job…

Read More

The Most Revealing Questions to Ask During an Interview

All entrepreneurs have given soliloquies about how finding great talent is our priority. Yet, we rarely take the time to craft the best recruiting process. At Enplug, a tech company that builds digital display software for businesses, we’ve been able to instantly improve our candidates by asking better interview questions. The veracity of answers from traditional…

Read More

6 Tips for Interview Success

As you may recall, a few months ago we wrote a piece about how you can plan and pitch a top-notch PR campaign. Hopefully by now, you’ve had a few chats with the media and secured interviews about your subject. Great job! But now the real work is about to begin, so get ready for some…

Read More

4 Tips for Attracting Top Talent

Successful companies populate their teams with A-players. To do otherwise is a disservice to the company and its stakeholders. Unfortunately, most A-players aren’t actively seeking new employment.
Read More

4 Insights from the Web Design Trenches

As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
Read More