Posts Tagged ‘Infographics’
The Generational Shift in Brand Loyalty
What is brand loyalty? There are still plenty of people out there who buy the same brand of toilet paper every time they go to the store, but brand loyalty is about more than that these days. Brands that retain customers are the brands that make a superior quality product, have excellent customer service, and…
Read MoreAn Important Benefit for New Mothers
One of the biggest benefits employees are looking for when they join a company is not stock in the company—it’s flexibility for parents to be parents. Maternity and paternity leave policies are crucial to retaining top talent these days, but there’s one thing you can do that will set you apart from all the other…
Read MoreUnique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine whether they will work in the company or not. The first intern outlines the facts and injects his confident opinion…
Read MoreHow to Use a Law Index
Economic trends probably aren’t the first thing on your mind when you wake up in the morning. In fact, you probably give little thought to economic trends ever unless you work in the financial sector. Unfortunately not paying attention to economic trends can be a bad move for you. If you own a business it…
Read MoreWhy Your Advertising Dollars Should Go to Social Media Influencers
Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the best. Right up until 2004 brands either hired celebrities to endorse and advertise their products or they created characters like…
Read MoreHow to Attract and Retain More Millennial Workers for Your Business
With the increase of millennials in the workforce, businesses need to understand the differing values of this generation in order to be able to recruit and retain new employees. Currently, 40 percent of companies employ 50 or more millennials, but by 2025 they will represent 75 percent of the workforce. More than 60 percent of…
Read MoreFamous Desks of the Rich & Genius
Take a moment and think about the style of your desk—is it colorful and cluttered? Is it clean and minimal? Your desk style may reveal more about you than you think. For example, Einstein was a fan of a messy desk space and research has shown that people in messy rooms had more agile, creative problem-solving…
Read MoreA Mixed Bag of Personalities: How to Handle Difficult Customers
We’ve all been there as children, standing in front of the sweets counter deciding which sugary treats to buy. My decision was always made up when I saw a big bag of jellybeans. I’d spend the next 10-15 minutes sifting through my favorite colors and eating the best ones first. Now I don’t know about…
Read MoreJoin the Gig Economy and Be Your Own Boss
Freelancers make up 34% of the U.S. workforce, and that figure is projected to keep rising. Long ago freelancing was something you did only if you were an artist or a writer, but today just about anybody can be a freelancer. The gig economy has grown to include things like driving for Lyft or walking…
Read MoreThe Importance of Good Marketing Research for Business
When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands you’re familiar with are, aren’t you curious how they reached your home or office? Perhaps the more specific question is, “What sets apart big companies from small businesses?” The former has…
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