Counterfeits can hurt your business even if you don’t know they’re out there. A shocking two in five name brand products sold online turns out to be counterfeit, and many counterfeits are so convincing consumers don’t know they aren’t real until they have been injured or the product malfunctions. Small businesses especially can be hurt […]
Infographics
The Business of Dogs
On average, American pet parents spend almost $1,300 per year on their fur babies. In 2018 that added up to $72 billion which is more than the GDP of 39 countries combined. With our pets in the forefront of our lives, it’s no wonder business is booming—but when money is tight, how are we managing […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
The State of Careers After 50
Among workers 45 and up, 60% say they have seen or experienced workplace age discrimination. When ageism discrimination in your career begins to creep in, don’t wait around for management to replace you. Instead, forge your own path, no matter your age, and make yourself irreplaceable. When looking away from the careers of corporate American, […]
Why MSPs are Essential to Small Business Security
Small to medium businesses use technology like email, web searches, conference calls with screen share, and more every day to get work done. However, what some businesses aren’t aware of is that each of these things can pose a threat to the company’s security if not properly managed. Growing technology means businesses need to be proactive […]
Generation Z Entrepreneurs
Though young in years, the post-millennial generation known as Gen Z has grown up right before our eyes—and they’re already beginning to graduate college and enter the workforce. Armed with the entrepreneurial goals of millennials but perhaps a bit more on the cautious side, many members of the Gen Z cohort are focused on working […]
3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which are too difficult, costly, or unmanageable? A marketing plan can help reach your strategic objectives. Yet, you may still experience […]
Work Fatigue: An Infographic
The psychology of work fatigue goes deeper than just feeling tired after you clock out. While scientists aren’t sure what the cause of work fatigue is, its effects permeate into nearly every area of our life leaving us both mentally and physically exhausted. Fatigue can be a subtle yet painful experience. Fitting into the symptoms […]
Marijuana and Illegal Drugs in the Workplace
After reaching the lowest rates in three decades, positive drug tests among US workers are just under 5%. Yet according to almost all business leaders agree that drug testing is still needed and an essential part of building an effective workplace. As a result, 88% of employers will drug test at some point during an […]
