Posts Tagged ‘Google+’
Things to Check Every Month in Google Analytics
As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your business. If you are not already using Google Analytics to do so, then now is a great time to start!…
Read MoreThe Latest Local Search Ranking Factors Impacting Your SEO Strategy
Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change in just months. With most of 2016’s search engine data now available, the SEO community is finally starting to solidify…
Read MoreLeveraging Google Maps Marketing for Your Local Business
Google Maps marketing is most commonly viewed from the perspective of the 3-pack listings shown near the top of the search results for localized keywords. For example, see the figure below for the Google search “yoga Seattle.” While the 3-pack is one of the most valued forms of marketing real estate for local businesses, it’s…
Read MoreAre You Branding Your Business Effectively Online?
The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done? Not by a…
Read MoreLeverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings. Aligning your content strategy with seasonal trends is a great…
Read MorePolish Your Online Reputation Before You Launch Your Business
Whether there are too many Facebook photos of you with red solo cups, you’ve got an ex who blogged about your relationship in detail, or you’ve publicly made some bad career moves, your poor online reputation can hurt your business and limit your growth opportunities. Luckily, all is not lost. While you can’t recreate a…
Read MoreGoogle Analytics Can Reveal Your Best Opportunities
Does your small business “sort of” use Google Analytics? Maybe you’re set up with an account, but unclear on how to unravel data from the vast amount of complexity? If so, you’re not alone. Google Analytics (GA) holds all kinds of power. Unfortunately, this includes the power to intimidate newcomers. But once you get the…
Read MoreState Supreme Court Decides in Favor of Nasty Reviews
The Oregon Supreme Court recently reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them are a combination of powerful, important, and yet also full of problems. Users care and we generally love the idea…
Read MoreGet More Customers Online with Google My Business
If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google. These days 4 in 5 consumers search for local information…
Read MoreHow to Get a New Website into Google and in Front of Your Customers
For many businesses, a website may be the first and only outlet for new sales and customers. The power of the internet allows you to put your content and products directly in front of your potential customers, but with it’s almost limitless range the internet is very competitive. Gone are the days where a business…
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