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Home / Archives for Generations

Generations

How To Build Your Small Business To Last

Jan 29, 2021 By Devin Caldwell

Starting your own company is a thrilling prospect, for better or worse. It can be exciting, because you get to live the dream and be your own boss, but it can also be daunting knowing that there are no higher ups to take care of the big picture stuff for you. Coming to grips with […]

Filed Under: Run and Grow Tagged With: Generations, Growth

Are You Forgetting the Xennials?

May 8, 2019 By Drew McLellan

For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable […]

Filed Under: Marketing Plans, Sales and Marketing Tagged With: Generations, Millennials Generation X

Baby Boomers May Be Your Biggest Startup Competitors

Mar 6, 2019 By Marty Zwilling

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports, these Baby Boomers are actually driving a new […]

Filed Under: Personal Readiness, Startup Tagged With: Competitors, Generations, Getting Started

The State of Careers After 50

Feb 28, 2019 By Brian Wallace

Among workers 45 and up, 60% say they have seen or experienced workplace age discrimination. When ageism discrimination in your career begins to creep in, don’t wait around for management to replace you. Instead, forge your own path, no matter your age, and make yourself irreplaceable. When looking away from the careers of corporate American, […]

Filed Under: Personal Readiness Tagged With: Generations, Infographics

How to Market to Each Generation Differently

Feb 26, 2019 By Elaine Fogel

When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How […]

Filed Under: Marketing Innovations Tagged With: Generations, Marketing, Millennials

Adapting Service to Varied Generations

Feb 8, 2019 By Teresa Allen

I was just talking with a representative of a local insurance agency who mentioned that the older clients love her. Why? Because they love the fact that she listens to them and takes time with them and will explain slowly any technology that they may not understand. This is very instructive. I often say that in […]

Filed Under: Customer Service Tagged With: Customer Service, Generations

How Are You Targeting Your 50+ Customers?

Feb 7, 2019 By Elaine Fogel

The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target […]

Filed Under: Marketing Plans Tagged With: Generations, Market Segmentation, Marketing, Seniors

5 Things to Do When Marketing to Baby Boomers

Mar 16, 2018 By Elaine Fogel

I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation has taken a hit by the Great Recession, it’s still considered wealthy and expected to inherit $8.4 trillion by 2030! We […]

Filed Under: Marketing Plans Tagged With: Design, Generations, Marketing

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