Starting your own company is a thrilling prospect, for better or worse. It can be exciting, because you get to live the dream and be your own boss, but it can also be daunting knowing that there are no higher ups to take care of the big picture stuff for you. Coming to grips with […]
Are You Forgetting the Xennials?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable […]
Baby Boomers May Be Your Biggest Startup Competitors
Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports, these Baby Boomers are actually driving a new […]
The State of Careers After 50
Among workers 45 and up, 60% say they have seen or experienced workplace age discrimination. When ageism discrimination in your career begins to creep in, don’t wait around for management to replace you. Instead, forge your own path, no matter your age, and make yourself irreplaceable. When looking away from the careers of corporate American, […]
How to Market to Each Generation Differently
When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How […]
Adapting Service to Varied Generations
I was just talking with a representative of a local insurance agency who mentioned that the older clients love her. Why? Because they love the fact that she listens to them and takes time with them and will explain slowly any technology that they may not understand. This is very instructive. I often say that in […]
How Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target […]
5 Things to Do When Marketing to Baby Boomers
I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation has taken a hit by the Great Recession, it’s still considered wealthy and expected to inherit $8.4 trillion by 2030! We […]