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Home / Archives for Freemium

Freemium

SaaS Marketing: The Power of Free

Nov 6, 2017 By Adhere Creative

Phil Libin, CEO of Evernote said it best: ““The easiest way to get 1 million people paying is to get 1 billion people using.” And what’s the quickest way to get people to use something? Offer it for free. Let’s face it, we’re all fans of “the free”. From essential to material needs, and yes, even when […]

Filed Under: Pricing Strategy Tagged With: Freemium, Pricing, SaaS

Making a Freemium Model Work for Your Business

Oct 8, 2015 By YEC

In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient, more sustainable and more fun. But in a world in which software-as-a-service (SaaS) tools and cloud-based apps are as plentiful as grains of sand at the beach, consumers have nearly limitless […]

Filed Under: Pricing Strategy Tagged With: Freemium, Pricing, Pricing Strategy

How to Avoid a Freemium Flop

Oct 10, 2014 By Killer Startups

The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.

Filed Under: Pricing Strategy Tagged With: Freemium, Killer Startups, Pricing

How Do You Select a Revenue Model for Your Startup?

Oct 1, 2014 By Marty Zwilling

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.

Filed Under: Pricing Strategy Tagged With: Freemium, Marty Zwilling, Pricing Strategy, Product Development, Revenue, Subscription

New Freemium Formula Pits Revenue Against User Satisfaction

Dec 11, 2013 By Tim Berry

What would you think of a restaurant that offered really good food, but the salad is free and the dressing is extra? The potatoes are free but the sour cream is extra. The soup is free but heating it costs extra. And table service is free if you wait two hours, but table service in 20 minutes costs extra.

Filed Under: Pricing Strategy Tagged With: Apps, Customer Satisfaction, Freemium, Pricing, Pricing Strategy, Tim Berry

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