Great Leaders Start By Asking Questions

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Questions are essential for great leadership. They encourage open dialogue and make employees feel valued and heard, leading to a more engaged and motivated workforce. Asking questions will create a culture of continuous learning and improvement.  And, questions can uncover root causes of issues and facilitate collaborative problem-solving, leading to more effective solutions. Good leaders…

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Use a Feedback Tool for A/B Testing and Website Experimentation

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Optimizing a website for user experience and conversions is a continuous process. Whether it’s refining the layout of a landing page or experimenting with different call-to-action buttons, businesses are constantly looking for ways to improve how users interact with their websites. One of the most effective methods for making informed changes is A/B testing, which…

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Women Have Higher Burnout Rates Than Men

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Women continue to grapple with challenges at work, including higher rates of burnout and lower financial well-being than their male counterparts. A survey of 1,000 workers by Employment Hero found that two-thirds (69%) are women who suffer burnout at work. Men were slightly less likely, but still indicated high burnout rates with 56% saying they…

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How Online Reviews Can Aid Small Business Growth

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In today’s competitive digital world, small businesses often struggle to get noticed and grow. One powerful tool they can use is online reviews. Online reviews are comments and ratings that customers leave on the internet about their experience with a business. These reviews are important for several reasons, and there are various review tools and…

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3 Steps to Great Customer Reviews

“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a number of technical and start up issues my laptop was facing. I would definitely recommend…

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4 Things a Business Owner Can Do to Improve Employee Performance

Every business owner must make sure that employees are performing to their fullest. Over time, successful business owners have shared many tips and advice to help improve your employees’ performance, but motivating your employees to get there is not an easy task. It is a daunting challenge and requires patience and great leadership skills. While…

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Annual Reviews or Constant Feedback?

Here comes a controversial subject. How often do you take the time to rate your direct reports? Is it worth the time and effort when measured from the perspective of the company and of the employee? In terms of time, this can be expensive and disruptive to you and your direct reports. In terms of…

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Coaching Has a Shelf Life

We are most effective in coaching when we are focused on an observable behavior. That is, “I observed you doing this…” “When this happens, you tend to do…” “What would happen if…” Observable behaviors critical to effective coaching. They provide the context for the conversation. But observable behaviors have a shelf life, or use by…

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The Only True Way to Thrive in Business

For a business to survive there must be a blueprint in place to keep you afloat. Within the business plan are a number of variables that play a part in how your business works. You must be mindful of these things in order to keep your business going in the right direction. Any time that…

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3 Ways to Engage Customers After the Sale

Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but…

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