Selling Your Business? Find the Emotional Buyer

This is one of my favorite insights, since I lived this one in a positive exit from my computer business. Types of business buyers expanded Most people will tell you that there are two kinds of eventual buyers for your business: financial and strategic. A financial buyer will analyze your numbers, past and forecast, to the nth degree,…

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Mastering the Drunk Driver of Your Mind

Being authentic doesn’t mean that you refuse to grow, or that you remain a victim of your biases, shortcomings, and inclinations. It means taking the correct actions to improve; becoming a better, more effective, truly authentic version of your…self! And this is the first lesson Jackson Hill learns while in conversation with his new mentor, the honorable…

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The Lesson of the 1-Legged Seagull

It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone on the planet to reach people. This leads to email overload, sensory overload, Internet addiction, tech burnout, and all kinds…

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8 Emotional Drivers of Employee Engagement

We’ve all seen the lists—the definitive list of drivers for employee engagement. Unfortunately, every research company and consultancy has a slightly different list. If it’s not on the list, is it not important? Who’s right? Well, to a certain degree they all are—the problem is trying to create the definitive list. Lists aren’t bad, but…

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How Negativity Can Overpower Your Good Intentions

Be honest with me now: Do people see you as approachable and easy to talk to? As you considered that question, I bet some of you started to think about friends or family members who fit that description; somehow they just make talking to them easy. These are the people you go to when you…

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Words Have Value, Too!

A lot of time and energy is spent quantitatively analyzing the results of surveys. The survey may be based on metrics such as customer satisfaction, NPS, customer effort, or customer experience. This quantitative analysis may take on many dimensions of statistical methodology. However, the comments that are made associated with the individual scores are seldom included in…

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Emotional Intelligence: A Key Factor for Every Great Leader

For decades, if not since forever, people have been led to believe it’s a person’s IQ that is important for leadership. Yet psychology has proven this isn’t really the case. Just because someone has a higher IQ doesn’t mean they will out-succeed someone with a low IQ. In many cases, it is the one with…

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8 Ways to Market to Customer Emotion as Well as Logic

The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of the best, including Steve Jobs, actually drove culture change rather than waiting for it to happen. What are the lessons…

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